“You can create an endless amount of opportunities such as increasing brand awareness, strengthening relationships, and solidifying your reputation.”

“Public relations practitioners are often working on scouting out opportunities to implement proactive strategies.”

“Goals allow an organization to ensure that time, resources, and money are not wasted.”

“[Researching] allows for more skillful strategizing, helpful advice, and making the next best move for the campaign.”

“Public perception can make or break an organization.”